Accurist was established in 1946 in London’s Clerkenwell district, founded by Asher and Rebecca Loftus. With the intention of building a brand name of lasting value, the watches were then created entirely from Swiss components.

This brand is steeped in British history & charm throughout the years. Including memorable campaigns:  In the 60-70s Princess Anne, The Beatles and Twiggy were amongst many celebrates sporting the latest thing in watches. In 1970-80s the hilarious John Cleese featuring the “Accur-ankle, Accu-wrist!” commercial.